SEPTEMBER 13, 2024 | LAS VEGAS, NEVADA | SPHERE

Creative Contributions: Web Design, Digital Graphics, Social Media Assets, Print Design

RIYADH SEASON NOCHE UFC

Riyadh Season Noche UFC was more than a fight night, it was a collision of sport, culture, and spectacle on a global stage. Set against the energy of the Sphere in Las Vegas, the event reimagined Noche UFC as a celebration that transcended borders, blending the intensity of elite competition with the rhythm, color, and pride of cultural expression.

From the moment the arena came alive, the night unfolded as a shared experience: fighters, fans, and cities connected through sound, light, and movement. Every detail was amplified. The walkouts felt ceremonial, the atmosphere was electric, and the scale was unmistakably international. It was a reminder that combat sports are not confined to a single place or tradition, they are a universal language.

Riyadh Season Noche UFC stood as a statement of ambition and possibility: a world-class event where heritage met modern production, and where the global future of live sports was felt in every moment.

NOMINATIONS

AND AWARDS

AWARDS

OUTSTANDING STUDIO OR PRODUCTION DESIGN / ART DIRECTION
Riyadh Season NOCHE UFC: O’Malley vs. Dvalishvili

OUTSTANDING GRAPHIC DESIGN – SPECIALTY
Riyadh Season NOCHE UFC: For Mexico, For All Time

ADDITIONAL NOMINATIONS

OUTSTANDING TECHNICAL TEAM – EVENT
Riyadh Season NOCHE UFC: O’Malley vs. Dvalishvili

OUTSTANDING DIGITAL INNOVATION
Riyadh Season NOCHE UFC: Immersive 360 Experience

OUTSTANDING GRAPHIC DESIGN – EVENT / SHOW
Riyadh Season NOCHE UFC: O’Malley vs. Dvalishvili

OUTSTANDING MUSIC DIRECTION
Noche UFC: For Mexico, For All Time

46th Annual Sports Emmy Awards


SETTING A

NEW STANDARD

HIGHEST-GROSSING EVENT IN UFC HISTORY ($22M+ Live Gate)
FIRST live sporting event at Sphere
UFC ALL-TIME HIGHS across VIP, Merchandise and Sponsorship revenue

1.51B social media impressions
1.22B video views
52.6M social interactions
#1 global trend on event night
16,024 sold-out attendance
89% international & out-of-state audienc


creative team

Senior Vice President, Brand and Creative, UFC: Heidi Noland

Vice President, Creative, UFC: Bobby Besabe

Art Directors, UFC: Craig Bragg, Julie Tran and Peter Harding

Graphic Designers, UFC: Sebastian Pozos, Khiabet Soto, Ashley Corbin, Benny Nguyen, Ralph Mallare and Brock Ruggeroli

Motion Designers, UFC: Thomas Sensing and Bryce Fayaz

Creative Operations, UFC: Rob Tonelete and Sophia Bono